Building a consensus for an unambiguous and easy to understand definition of innovation has not withal been possible. We mean the systematic practice of innovation, applied to the market and business in which the visitor operates and competes, nether the premise of consolidating their differentiation and calculation value to its customers, employees and shareholders.

Widely known are the words from Albert Einstein: "Insanity is doing the same thing over and once again and expecting different results". This is the essence of innovation.

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In the business world in that location is much talk most the importance of being different in the market place, hence the need to manage innovation every bit a fundamental differentiator in building a sustainable competitive advantage over time. Still, a small proportion of company leaders take called the promotion of a Civilization of Innovation as the elevation priority of their strategic agendas.

The visitor – immersed in a fast changing business concern scenario, volatile and unpredictable – must develop processes of continuous improvement and incremental innovation to enable the creation of new products and services in guild to add together differential value to its market offer.

Many concern leaders of traditional companies, taking refuge in the sacred values of their organizational cultures, seem to ignore the need to develop a 18-carat culture of innovation. Likewise often they stubbornly insist on a rigid fix of policies, standards and static processes (frequently obsolete) that inhibit the agility and flexibility that the company should deploy in times of crisis. Underestimating the accelerated dynamics of change that affects the business ecosystem present, this attitude seems like a bet on the decline of their concern. Naively clinging to their share of power and protecting their areas of influence – as if the environment were the same as in those good old days – they are reluctant to embark on a necessary organizational transformation that the company needs to remain competitive and ensure its future viability.

"Excellence is an art won past training and habituation. Nosotros do not human action rightly because nosotros possess virtue or excellence, but nosotros rather accept those because nosotros have acted rightly. Nosotros are what we repeatedly practice. Excellence, and then, is non an act, just a habit. " Aristotle

How can we make innovation a habit in our organisation and thus accomplish excellence?

Enrique Colomer